*photographs updated October 2015*- the old ones were horrid!
Beautifully Matte' foundation and applied it to my jaw line and I was blown away at how well it blended into my skin, especially between my neck and my face. No more worrying about foundation not blending between the two, horrah! I was sold there and then and purchased my first bottle at £12. Before that I'd bought cheap foundations generally from collection 2000 which I didn't think were bad and I was happy with the price which is around £5? So £12 to me seemed quite a bit more but it definitely lasts much much longer. I purchased my first bottle in October and didn't start my next bottle until February/ March? That's pretty good going in my book for a foundation to last that long seeing as I wear it practically everyday.
I think I pretty much love everything about this formulation. It glides well onto the skin and is easy to blend. I use fingers to apply it as I find sponges soak up the product thus meaning you run out quicker. The finish on the skin is lovely and matte but not cakey, with a dewy look to it. I do powder over the top due to the fact that my skin is so so oily but for people with less oily skin you could get away without powdering. It has a slight scent to it which I like but its not too fragrant and the foundation is buildable- a little bit goes a long way. I can use one pump for my entire face for an eveyrday light/medium coverage or one and half pumps for a fuller coverage and it has SPF 15 in it which I love, being conscious of sun exposure n'all. The only thing I will say which for me isn't the case is it does state on the bottle "up to 14 hours shine free complexion", but as I say I have terribly oily shiney skin so I'm not surpised. It does stay matte for a good few hours though before I have to powder again and does stay on my skin all day.
So yeah! That's my rave on this foundation. I totally love it and I can't see me using any other foundations now. Why would I want to when it does everything I need and is the perfect colour? I'll be heading back into Boots for another consultation in spring/ summer to get a match for my summer skin (if we get any sunshine mind). I'm yet to try out the concealer as thats pretty pricey and I'm quite happy with my cheap £1.99 collection 2000.
Have you tried the No7 match made service?
P.s... I thought this was pretty cool too