Like many people, I have an addiction to Pinterest . It’s a
brilliant and useful tool to find inspiration for projects and things you’re
interested in. I recently had the privilege of attending a Pinterest
workshop where I discovered I’d been using it all wrong! So today I thought I’d
share with you some tips and ideas I learnt to feed your inner pinner!
Get your pins
Discovered
If you’re a blogger or have a website, one of the simplest
and easiest ways to get your pins discovered is with a “Pin It” button on your
website. The bigger the better quite frankly as this will encourage your
readers to pin your content, thus others discovering your content. Pins and Repins can also be discovered through the home feed of your
followers.
Make your pins
helpful
Everybody loves a helpful pin! From DIYs to life hacks, they
really are awesome. Giving detailed
descriptions is also really helpful for example, a pin of a rustic wedding
invitation with the description “wedding invitation” isn’t very helpful
compared to “the perfect DIY wedding invitation for a rustic bohemian style
country wedding. Made from DL card and paper doilie” Which one is more helpful?
People searching for DIY rustic wedding invites will find the second
description much more helpful and it’s much more searchable this way. Text overlays are another great way to
create a helpful pin. It instantly tells you what it is, thus whether or not it
is relevant and helpful to what a person is searching for.
Link your Pins
There is nothing more frustrating than when you find an
amazing pin but there’s no link to where you can buy it or a tutorial on how to
make it. Again if you’re a blogger that does DIYs and pins them, or a website
selling a product, linking your pin can drive more traffic to your site! If you
don’t source your images, you’re not making them a discovery tool which is the
whole point of Pinterest…
Vertical Pins
Pins that are made vertically flow much better for a Pinterest experience. This is because Pinterest organizes images vertically, stacking them one on top of the other in a grid. As most people use Pinterest on their mobile phones, vertical Pins just look better than horizontal ones. They're particularly great for DIY and how-to pins.
Think about your
titles and descriptions
Be authentic in your descriptions and think about the titles
for your boards. Consider what other pinners search for. No one ever searches
for example “my wedding” do they? Instead try “rustic wedding ideas” or
“country wedding inspiration”, it’s much more searchable. Hashtags are pointless. They’re irrelevant on Pinterest just so
y’know.
Feed your inner
pinner
Pin on a regular basis. This will keep your audience
engaged! And don’t worry about followers. Pinterest isn’t a social media tool,
people are more interested in your pins than your actual profile. It’s nothing
personal! Be creative and theme boards, dragging current and this seasons
boards to the top of your profile and out of season boards (i.e. Christmas) to
the bottom of your profile. Who wants to see Christmas in July? The best boards
contain stunning imagery that grabs people’s attention. Show what inspires your
from people to places, objects to ideas. There are so many options and ways to
get creative.
So those are the tips and knowledge I picked up from the
Pinterest workshop. I hope they've helped to give you ideas and information on
the proper way to pin!
If you want to check out my Pinterest it's here:
Have you fed your inner pinner today?
